Benefits of a London SEO Company

Benefits of a London SEO Company

So, you’ve decided to outsource your online marketing services. More specifically, to outsource your SEO services. But how do you even begin to decide which company and where to outsource it to? Each company is unique, it’s not just about what industry you operate in, where you are located, your business model, or even your financing, it’s about all those things and more.

An initial consideration might be whether to go with the available London SEO services or to outsource abroad. Companies providing SEO in London would provide a web “edge”; it is no longer enough to simply have a web “presence”. However, if you’re worried about cost, it’s almost certainly going to be cheaper to outsource to a company abroad. There are companies operating in a plethora of different countries, such as India, Pakistan, Ecuador, the Philippines and the Ukraine. London SEO or not London SEO – that is the question.

Well there are, undoubtedly, some very talented programmers and other IT professionals outside of London and, indeed, the UK. But there have been mixed results when it comes to outsourcing SEO. Whilst there are individuals and companies who will work for far lower salaries than those demanded in the UK, you are taking a risk by opening up your website, your code and your online security to people in a distant and possibly very poorly regulated location. And how is a foreign company, operating primarily in a different language, in a different culture, who may have a completely different understanding of your business and who you will, in all probability, never get to meet face-to-face, ever supposed to provide you with the same sort of service, the same level of customer satisfaction, as a company located and specialising in London SEO services? It’s just not possible.

If you do go ahead with outsourcing your SEO to a foreign company, you are opening yourself up to all sorts of problems. Firstly, there is the possibility of conmen fleecing your company for work that is never done (knowing that you probably won’t go to the expense of international legal action to recoup a few hundred pounds deposit). Secondly, that the work is done using black hat techniques which work initially but which eventually result in your web site being banned by the search engines. Then there is the issue of the language barrier as it is entirely possible that, for someone whose first language is not English, the development of key words wouldn’t be easy or optimal. Lastly, it is always possible that your code may be sabotaged in some way. The more you consider it, the more it looks like London SEO is the way to go.

With agencies providing SEO in London, you could be much more positive that quality and customer service would be a top priority, you could visit and talk to previous clients, and maintain complete control of your web security until you are satisfied that it is safe to let go. London SEO services probably won’t be the cheapest but they will take the time to understand your business and, ultimately, provide the results you are hoping for.

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