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  • Are paid links always a bad thing?

    Are paid links always a bad thing?

    Whether paid links can hurt your rankings has been an ongoing question in every SEO agency in London for years. For a long time, Google reassured everyone that, no, paid links from the darker corners of the web or from link “farms” won’t actually hurt your site rankings, but that they won’t exactly help it either. But, over the years, those active in SEO have discovered that, yes, having paid links, or too many paid links compared to non-paid links, really can quite badly damage your site’s showing in the Google rankings.

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