Has Google Penalised your Website?

Has Google Penalised your Website?

Whether it’s a low Google ranking or one that has been lost altogether, the effect this can have on a local business is huge.

It is however important to take a breath not panic and think clearly. The first decision that you need to make is whether you want to try and address the issue yourself or whether you want to outsource it to a specialist service provider to manage on your behalf.

There is a lot of information available online regarding possible causes for local ranking issues and details of steps that can be taken in order to correct them however it will likely depend on both your time and your experience as to whether or not you are able to address them yourself.

Should you choose to go down the agency route marketing in London will get your business back on track in no time at all. We provide specialist services aimed purely at the London market and focus on developing effective SEO strategies in order to improve both a business’ ranking and overall presence online. We are experienced in marketing in London and dedicated and only use “white hat” or “organic” techniques in order to achieve this.

The first thing that our marketing agency in London will do if you instruct us is create an SEO audit. This will help us to see exactly how your business is currently performing online. Once we have done this we will begin troubleshooting the cause of your ranking failure.

The first thing we’ll be looking to establish is whether the issue can be attributed to a major change or bug in Google’s system itself. It is very common for issues to occur when Google either changes their product, turns their filters on or off or when they alter their algorithm.

Next we will check to see whether any violations have occurred. Google clearly state their guidelines and failure to comply is one of the quickest ways in which you can incur a penalty and be subject to ranking issues.

Another issue that commonly occurs are consistency issues regarding your business name, address and phone number (NAP). As Google checks the whole internet it is vital that they find consistent presentation of your data. Failure to do so leads to Google becoming confused and losing trust in your data which in turn can lead to ranking issues.

Duplicate entries are also another potential explanation. Not only is this a clear violation of Google’s rules it causes major confusion for both Google and its users.

It is not just how your entry itself appears though that can lead to low or lost rankings the quality of your website and the methods that you choose to market it also play a large role. We will look at a number of areas including but not limited to whether your site is properly optimised for local searching, whether it offers clear, crawl able navigation and whether the content is professional and grammatically correct.

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